Sponsorship
The Taranaki Arts Trail attracts visitors from across Aotearoa and the Southern Hemisphere.
Become a partner to promote your brand and establishment by sharing links to your website via our marketing channels which includes - TAT Brochure, Website, Facebook, Instagram, eNews including invitations to private events to network.
Host Private Visits & Corporate Events
The Taranaki Arts Trail has extensive flexibility to support organisations with private visits to artists, corporate art events or via corporate branding of events.
Business Development: Art to entertain Prospects and Clients at your Business.
Art Events are a powerful mechanism to attract customers to your business. Host a “Connections Event” at your business with guest artists and their art on display.
Collaboration and alignment with the TAFT Garden Festival brings more visitors to the region, who have the opportunity to visit both our impressive gardens and talented local artists.
Key Statistics for Taranaki Arts Trail 2024
Promotion for the event included 20 roadside signs around the region and a growing Facebook following of 8,927. It was featured in numerous national print magazines and across various digital media platforms, including national airports and both local and national digital boards, achieving 2.5 million impressions through Stuff digital. Print advertising appeared in Live Magazine, community papers, Metro Art Showcase, The New Zealand Artists Magazine, and Art News NZ. Additional exposure came from radio promotions on Access Radio and More FM, along with strong attendance at the opening night.
81
Artists
Number of artists who joined the trail.
20k
Brochures
Distributed locally and regionally.
2k
Website Visits
For the month directly preceding the trail.
48k
Page Views
Number of pages views following the trail.
Unique opportunities for Sponsors and Patrons
Exhibitions & Events
Throughout the year, sponsored events showcasing both leading and emerging artists will be hosted by our partners. These gatherings offer patrons and sponsors a valuable opportunity to connect with up-and-coming artists, view their work, and gain insight into their creative processes firsthand. Exhibitions and events will take place at the Lysaght-Watt Gallery in Hāwera, the Percy Thomson Gallery in Stratford, and the Taranaki National Art Awards at the Ōpunake Gallery.
Taranaki Arts Trail
Artists’ studios will be officially open from 9:30 am to 4:30 pm between 31 October and 9 November. While some studios will be open only on weekends, others will welcome visitors throughout the full 10 days. The TAT website and brochure provide detailed information on each artist’s studio, including opening hours, available facilities, and wheelchair accessibility.
TAT online and in print
The Taranaki Arts Trail brochure, featuring our sponsors and patrons alongside a fold-out map of participating artists’ studio locations, will be available from late August at information centres, libraries, galleries, and a range of local venues including hotels, motels, and cafés. This year, we’re excited to partner with the TAFT Garden Festival, who will also include details of our artists’ studios in their own fold-out map. All brochure information will also be shared across our online platforms, including Facebook, Instagram, and our website.